Creativity

Steve Jobs RIP

Steve Jobs RIP

What a strange start of the day with the news of Steve Jobs passing away... such an incredible talent and visionare, inspiring passion and attitude, great ideas made possible and the force to change the world.

Inspiring

Preparation is everything

Preparation is everything

Seems like we need all the toys, always!

References

References

The nature of human communication lies on the fact that we re-interpret the messages based on our own experiences, taste and preferences, nothing more true than to see referenced material for any given commercial. Surreal

The new script

The new script

Somehow the fact that Pixar makes things look easy creates the impression that it is actually easy, to my dismay the most difficult task is to make people understand it.

Stereo TV aka 3DTV

Stereo TV aka 3DTV

Repeat with me; commercials are not films, commercials are not films, commercials are not films, commercials are not films, commercials are not films...

cool

informed decissions

informed decissions

The world is strange, for those very young, take a deep breath and enjoy it as it is, don't judge it.

The process to the perfect treatment

The process to the perfect treatment

The world of advertising never ceases to surprise me, that is why I love it so much.

These little changes

These little changes

How is that the definition of little varies so much from one person to another?

First day in the office

First day in the office

What is nowadays with shooting things like this?