So... what about the pack shot?

Things change fast, what started as a bunch of hippies having fun and smoking a lot is now an industry, commoditised and willing to play by the rules of those who don't know how to do things.

There is an inherent problem with shooting outdoors lighting on a set, it just looks like a set, no matter what everybody says, it does look like a set, which reminds me the comfort of my bed instead of having to travel the world to get an image.

We just rented an electric car and man... what a dissapointment... feels like a toy, behaves like a toy, is really badly designed... not very practical and no matter how I look at it, the numbers don't seem to work in its favour anyway.

I guess the worst enemy for the environment is not the polluting car, but the electric one because I don't see a good reason to buy one of those.

Dreaming is not really bad isn't it?

Playing, most definitely playing.

Shall we dance?

Are changes good or back for a project? it depends who is directing, that is the reality. A good director changes things for the better.

The advertising industry seems to me the kind of comoditized industry because the way we behave rather than what we do, I want to believe we are like Saville Road taylors, we do suits, a hand made suit, an only fo you suit so how we sell ourselves is just wrong. Discounts are going to take everybody down but I guess we will have to learn the hard way.

Truly Avatar's name for the planet sounds to me reminiscent of the box they have just opened, Pandora's box and I can see studio executives with great ideas to refurbish any movie that has done any money in stereo... sad.