It is quite interesting to see how new hordes of people suggest iphone apps all the time... clearly Apple has change something.

There is an inherent problem with shooting outdoors lighting on a set, it just looks like a set, no matter what everybody says, it does look like a set, which reminds me the comfort of my bed instead of having to travel the world to get an image.

Dreaming is not really bad isn't it?

Playing, most definitely playing.

Shall we dance?

Are changes good or back for a project? it depends who is directing, that is the reality. A good director changes things for the better.

The advertising industry seems to me the kind of comoditized industry because the way we behave rather than what we do, I want to believe we are like Saville Road taylors, we do suits, a hand made suit, an only fo you suit so how we sell ourselves is just wrong. Discounts are going to take everybody down but I guess we will have to learn the hard way.

I love this job

Someday I want to understand the miriad of parameters to cast someone, what a great insight would that be.

Let's make things easier.