Seems to me the whole shopping culture is just wrong, we all have got the morals wrong, we have clearly not understand what a world we are creating but I invite you all to pop by Oxfod Circus in London on a Saturday around 12pm so you can see for yourself the damage we are doing to the next generation.
Plus let's be honest, all these things they sell are shit!!!
Oh dear, can´t believe people don´t learn that good quality products are always cheaper in the long run than those fake-crap imports, and again, how difficult is to explain you want products that are meant to live forever?
Not only that, nowadays in this fast manic society where we discard products non-stop a new wave of consumers have been educated to fully expect faulty products that next season will be anyway thrown to the bin. But then again will be fun to see when they are discarded as products too on their jobs, sure they understand the culture of fast consumption will apply to their abilities too, oh man I am going to have a lot of fun there.
Let's not forget everything in this life has a price, when you buy a flight, when you buy a beef stake you are paying for more than the item itself. In the case of the flight you are paying for maintenance, for first class parts, for first class service, for a flexible approach to changes on our ticket, for assistance, for closeness to the city... when you are buying a stake you are paying for a happy cow rather than an unhappy one, a free running one rather than a imprisoned one, a cow that ate the right food rather than shit.
With advertising is exactly the same, you are paying for first class treatment, big infrastructure to save your ass in case things go wrong for whatever reason, huge talent to answer any question you may throw at them and above all a creative involvement to make sure what you end up with is the very best you can get.