Production

Call time

Call time

I guess the recession has a significant effect on how things are done.

Different agendas

Different agendas

It is interesting to see the very different agendas involved in the act of creating a commercial, I must confess I don't know how it works but somehow it does.

References

References

The nature of human communication lies on the fact that we re-interpret the messages based on our own experiences, taste and preferences, nothing more true than to see referenced material for any given commercial. Surreal

The new script

The new script

Somehow the fact that Pixar makes things look easy creates the impression that it is actually easy, to my dismay the most difficult task is to make people understand it.

Stereo TV aka 3DTV

Stereo TV aka 3DTV

Repeat with me; commercials are not films, commercials are not films, commercials are not films, commercials are not films, commercials are not films...

cool

informed decissions

informed decissions

The world is strange, for those very young, take a deep breath and enjoy it as it is, don't judge it.

The process to the perfect treatment

The process to the perfect treatment

The world of advertising never ceases to surprise me, that is why I love it so much.

These little changes

These little changes

How is that the definition of little varies so much from one person to another?