Production
Outsourcing everything
Seems the pressure is mounting in many industries to outsource, amongst those is ours? well, I personally believe this happens when this is considered a commodity which is just wrong.
Philosophically I have a problem with it because it means we have to give our know-how that we haver develop for 20+ years, we have to give our projects, our money, our some of our best talent (to run the supervision) which ultimately will end up in the same situation that has already happened in the 2D industry. We can't give them our ethics, culture, approach to life which I believe is key to produce our work so how is this working? Well established companies overseas that produce every single episode of animation at a fraction of the cost with huge labor resources while the production companies in London/Paris/Barcelona/Madrid are nothing but a 3 guys office, now we don't have animators. Furthermore, the quality is horrid and in a world where cheap is paramount we have accepted mediocrity, and this can't be good.
Let's see where we are in respect to our work and China, now almost all the manufacturing of the planet is concentrated in one country that drives demand for resources at an incredible pace and the prices too, a country that has the money as we are year after year sending billions to China and of course, a grim future for our children. In a way we have created the new leader of the world, the most powerful nation is no longer USA, it is China and we depend on them.
Finally, if you are about to go to work for a company make sure you know their outsourcing policies and that you are comfortable with it, if you are not, go or you will be part of the ones that are creating this monster, but then again this may be already too late.
Microsoft new advertising
Deadline
Qualifications
Outsourcing your business
Promotion
Workstations
TV License
There is so much speculation about the world of television and the actual advertising format I wonder what is the essence of it... to name a few, TV is passive which is actually good, TV is global so we can share a conversation even if we don't have anything else to talk about and most importantly, TV is free, which internet is not.
Well, the UK of course has a TV License to support the BBC but fair enough, chances are the internet will also have to pay that license sooner or later so I can guarantee the statement that TV will die is bollocks.
All sorted then.
