Production

Outsourcing everything

Outsourcing everything

Seems the pressure is mounting in many industries to outsource, amongst those is ours? well, I personally believe this happens when this is considered a commodity which is just wrong.

Philosophically I have a problem with it because it means we have to give our know-how that we haver develop for 20+ years, we have to give our projects, our money, our some of our best talent (to run the supervision) which ultimately will end up in the same situation that has already happened in the 2D industry. We can't give them our ethics, culture, approach to life which I believe is key to produce our work so how is this working? Well established companies overseas that produce every single episode of animation at a fraction of the cost with huge labor resources while the production companies in London/Paris/Barcelona/Madrid are nothing but a 3 guys office, now we don't have animators. Furthermore, the quality is horrid and in a world where cheap is paramount we have accepted mediocrity, and this can't be good.

Let's see where we are in respect to our work and China, now almost all the manufacturing of the planet is concentrated in one country that drives demand for resources at an incredible pace and the prices too, a country that has the money as we are year after year sending billions to China and of course, a grim future for our children. In a way we have created the new leader of the world, the most powerful nation is no longer USA, it is China and we depend on them.

Finally, if you are about to go to work for a company make sure you know their outsourcing policies and that you are comfortable with it, if you are not, go or you will be part of the ones that are creating this monster, but then again this may be already too late.

Microsoft new advertising

Microsoft new advertising

Oh dear, finally Microsoft are putting some nice advertising against Apple, it was about time they put some fun on it all.

Deadline

Deadline

Seems the execution time is the one to sacrifice... oh well, at least they have time for meetings and research so must be good then.

Qualifications

Qualifications

How many extras are you willing to put on your CV without distorting the image you want to send? A total nightmare to plan.

Release Number

Release Number

Seems the marketing guys have got hold of it and now we don't own the release numbers.

Outsourcing your business

Outsourcing your business

Seems to me people don't realize how different another culture can be, which leads me to think outsourcing is a really bad idea unless you look on the very short term and run with the money afterwards of course.

Promotion

Promotion

Seems like a joke but it is not, the progression from runner to junior artists and how fast you managed to jump to the 3D department is directly related to the amount of kilos you are going to put in the first year. The better you are, the faster you get fat, that simple.

Workstations

Workstations

In a world where space is so scarce and precious, where the rent is abusive you find yourself in the edge of how close you can be to someone else, literally smelling their breath sometimes it is not a pretty pictures, but yes, necessary for better bonding.

What a party.

Presentation

Presentation

Isn't it great when you see a world in 3D?

TV License

TV License

There is so much speculation about the world of television and the actual advertising format I wonder what is the essence of it... to name a few, TV is passive which is actually good, TV is global so we can share a conversation even if we don't have anything else to talk about and most importantly, TV is free, which internet is not.

Well, the UK of course has a TV License to support the BBC but fair enough, chances are the internet will also have to pay that license sooner or later so I can guarantee the statement that TV will die is bollocks.

All sorted then.