There is always information underlaying all those comments, sometimes hidden very well but you can always find what really is needed.

Yes indeed we are in times of huge constraints, budget and time have shrunk to a point that it is critical to take decisions well in advance and start working on the job even without the background images...

It is so unfair to have in your hands the responsibility to show a piece of work to someone with not time at all... this is the reason I particularly don't like tests in a hurry.

Cannes is such a curious place to visit when the Cannes Lions are in full swing... the vibe is electric with people doing businesses and networking, the drinks go full on and the food is excellent, the sun, the beach, the swimming pools, the night parties...

Expensive but worth it.

So many points of view and creative decisions to take I am amazed every single day for good.

Well yes... must be very boring to read my notes so I may use the idea to help sleep the baby.

Great parties sometimes, great.

I don't want stardom not to be famous but I do want to have the consensus that our work exists and we have helped to deliver a final product that is worth our and your attention.

What is the difference between an idea with no visual effects and another one with lots of visual effects, no difference if it is well executed because the merit is not the visual effects but the idea in the first place so don't be afraid, the fact that there are lots of work to make this idea happen is not bad.

What is it that meetings are always happening either when you are in your lunch break, our birthday celebration or you have a ticket to see some band on a friday night?

And what is with meetings like those that always get cancelled last minute?

First of all, let's make sure we know what we are talking about.