Let's not forget everything in this life has a price, when you buy a flight, when you buy a beef stake you are paying for more than the item itself. In the case of the flight you are paying for maintenance, for first class parts, for first class service, for a flexible approach to changes on our ticket, for assistance, for closeness to the city... when you are buying a stake you are paying for a happy cow rather than an unhappy one, a free running one rather than a imprisoned one, a cow that ate the right food rather than shit.

With advertising is exactly the same, you are paying for first class treatment, big infrastructure to save your ass in case things go wrong for whatever reason, huge talent to answer any question you may throw at them and above all a creative involvement to make sure what you end up with is the very best you can get.