Quality
Oh dear, can´t believe people don´t learn that good quality products are always cheaper in the long run than those fake-crap imports, and again, how difficult is to explain you want products that are meant to live forever?
Not only that, nowadays in this fast manic society where we discard products non-stop a new wave of consumers have been educated to fully expect faulty products that next season will be anyway thrown to the bin. But then again will be fun to see when they are discarded as products too on their jobs, sure they understand the culture of fast consumption will apply to their abilities too, oh man I am going to have a lot of fun there.
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